Rank better on Google Search

Did you know that every week 15,000 people in the UK look for spa on Google? Download a list of the most used search terms for spa and beauty salon customers in the UK here.

Investigate, analyze and implement

Keyword analysis is the first step in improving your visibility on Google

When your customers search for services and products on Google, they use keywords like "hairdresser Stockholm". By using these keywords in the text content of your website, you can get higher up in Google's search results, making it easier for your customers to find you.

Keyword research

Download the keyword research for your industry, where you'll find the keywords that your customers use to search for your services.

Content production

Use the keywords in your web content. Write service descriptions, as well as a blog about the trends in your industry. Share your content also on social media for exposure.

Backlinks

In addition to great and optimized content, backlinks are one of the most important ranking factors. You can build backlinks by requesting them from other bloggers around the topic. However, the most important thing is useful content.

Purchases start on Google

Up to 70% of purchases start with Google Search. So it is very important that customers find your business when they search for services on Google.

You’re not found on the second page

Only about three percent of users end up on the second page of search results. So it’s important that you are on the first page where most of your customers are.

Brand searches

If people are not yet familiar with your salon, they will not search for your salon on Google using the so-called brand search, i.e. your business’ name. This is why it would be good to have other keywords in your web content.

Book Salon

Business ID FI27861214

The Book Salon Service

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